BA 114 Advertising and Public Relations

This is a video lecture created by Ivan Jue, Cerritos College for BA 114 (Business Marketing). This video is for educational purposes only. This covers topics for Advertising and Public Relations. Video was recorded on 7/19/26. Slides adapted under a CC-BY 4.0 International license from an ancillary resource of Gomez Albrecht, Dr. Maria, Dr. Mark Green, and Linda Hoffman. Principles of Marketing. Ebook. Houston, Texas, U.S.A.: OpenStax, Rice University, 2023. https://openstax.org/books/principles.... The original version may be found in the OpenStax Instructor Resources. Find the illustrations at StorySet.com. Authored by: Lumen Learning. License: CC BY: Attribution This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.