AEO Masterclass Malaysia and Singapore: How to Get Your Business Cited by ChatGPT and Google AI

A full masterclass on Answer Engine Optimisation (AEO) for Malaysian businesses, taught by Kenny Lee and Stephanie Lam of Rise Digital Enterprise. Your buyers now ask ChatGPT, Gemini and Perplexity for recommendations before they ever visit your website. When AI answers, it names two or three companies. If you are not one of them, you were never in the running - and nothing in your analytics will tell you it happened. WHAT IS ANSWER ENGINE OPTIMISATION (AEO)? Answer Engine Optimisation is the practice of structuring your brand and content so AI models like ChatGPT, Google AI Overviews, Gemini and Perplexity retrieve and cite you when someone asks for a recommendation in your category. It differs from traditional SEO because ranking on Google page one does not mean an AI model will mention you. Roughly 85% of non-paid AI citations come from third-party sources rather than a brand's own website. WHY RANKING ON GOOGLE IS NO LONGER ENOUGH The overlap between pages ranking in Google's top 10 and pages cited in AI answers fell from 76% to 38% between July 2025 and March 2026. When an AI Overview appears above a search result, the number one organic listing can lose around 60% of its clicks. Your position has not changed. The clicks have. WHAT YOU WILL LEARN IN THIS MASTERCLASS Why AI recommends some brands and ignores others How to be trusted by AI AND your TARGET CUSTOMER - this is important for conversion! The difference between SEO and AEO, and where they overlap What actually earns AI citations, and which popular tactics do not Why schema markup and llms.txt files do not move AI citations How to check whether ChatGPT and Gemini currently mention your business How inconsistent messaging across your website, LinkedIn and Google Business Profile confuses AI models How to extract your customers' own language from reviews and use it in your content and ads How to build a content system in Claude that produces work in your voice ************ ABOUT THE TRAINERS Kenny Lee is an SEO content engineer and Answer Engine Optimisation   / kennylee-seo   specialist based in Malaysia. He writes SEO content for AWS, HubSpot, MacPaw, Setapp and Uptech, has published over 100 technical articles across DevOps, AI/ML and cybersecurity, and teaches AEO masterclasses for Internet Alliance Malaysia member companies. Search "Malaysia top AEO speaker" and Google's AI Overview names him. Stephanie Lam :   / stephanie-lam8   is the founder of Rise Digital Enterprise and an HRD Corp accredited trainer. She is a Meta Certified Media Buying Professional with 15+ years across pharmaceutical, real estate, technology and B2B sales. She has trained 350+ professionals including teams at Sime Darby Property, PropNex, Naim, ClickAsia, Swinburne University and INSEAD MBA cohorts, and delivered the keynote at MAREC 2024, Malaysia's largest real estate convention. FULL-DAY IMPLEMENTATION WORKSHOP - HRD CORP CLAIMABLE This masterclass covers the what and the why. The full-day workshop covers the how, using your own business.https://www.risesystemconsulting.com/... - more details here - if you need implementation help or can also be in-house training if you can have more than 8 pax joining.