The AI Model That outputs decisions instead of text (Episode 5)

In this episode of AI News You Can Use we cover three updates and one rename. We start with Meta's Muse agent and what went wrong when it spoke for a user, move to ChatGPT ads and how they differ from AEO, and finish with JEV, a model that returns decisions instead of text. Check Agent Permissions First; Meta's Muse reportedly sent a buyer a time, date and price the user never approved, so scope what an agent may say before it talks for you. Ads Land Mid-Decision; ChatGPT ads reach people while they describe a problem, which differs from search intent on Google and interruption on Meta. AEO Is Not Ads; optimizing so LLMs recommend you is a separate job from paying per click for placement. Expect Early Costs; we heard $3 to $5 per click and one anecdote of wasted budget, so test small. US only at recording; a Europe rollout was aimed at September 23, unconfirmed. Not Every Task Needs Thinking; a decision model like [JEV] returns a choice such as hot, warm or cold lead, which can cut cost and time on simple calls. Tokens Are Cheap Right Now; we argue prices are subsidized, a good moment to test tools you already pay for. Tools mentioned in this episode: Muse (Meta), https://ai.meta.com/muse/ ChatGPT ads, https://ads.openai.com/ JEV AI, https://jev-ai.pro/ Chapters: (00:00) Welcome (00:46) The rename nobody asked for (04:25) The agent that told a buyer to show up (11:12) Ads inside the answer (15:18) Who should run these ads first (20:06) The model that never writes a word (22:47) Where a decision engine fits in a CRM (26:16) Why now is cheap Nothing in this episode is business, legal, or financial advice. Emmanuel runs REthink AI, which builds practical AI systems for service businesses so you stop losing leads to missed calls and slow follow-up. See what that looks like at https://rethinkai.now Thijmen leads Sales Goat, building custom sales systems for service businesses. Combining a customised CRM-system with an AI sales agent that boosts conversion rates and saves manual work by following up leads like the perfect salesman would through WhatsApp/SMS/email/Instagram and more. Find us at https://www.salesgoat.ai/en Follow the show: YouTube -    / @aiucanuse   Instagram -   / aiucanuse   TikTok -   / aiucanuse   X - https://x.com/aiyoucanuse