Episode 302: How to Prepare for Interviews - What Every Author Needs to Know

With special guest, bestselling author, Christine Gunderson. Podcast interviews, virtual book events, social media videos: like it or not, every author will end up on camera to promote their books. And while talking on camera may not come naturally, it's a skill every author can learn. Christine Gunderson joins us to share how to prepare for interviews! Christine is an Amazon bestselling author, a former TV anchor and reporter, and a former Capitol Hill press secretary and communications director. In this episode, we cover: • The message vs. the messenger: the two parts of every interview • How to boil your book down into one sentence • Practicing the questions every author gets asked, out loud • How to handle invasive questions and interviews that go off the rails • What to wear on camera, and how to build your "uniform" • Setting up your background, lighting, and fixing glasses glare • Makeup as a communication tool (and a friendly debate on authenticity) • What to do when you stumble, and how to practice on camera You are the best person to talk about your book. Listen to this episode to learn how to shine when discussing it in an interview Check out Christine's website: https://christinegunderson.com Life is Lifey Merchandise store (supports the podcast): https://best-of-book-marketing-shop.f... Episode page on our website (with full transcript): https://www.bestofbookmarketing.com/e... We'd love if you joined our Substack for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette! https://bookmarketingpodcast.substack...