Ep. 6 – Preparing for Generation Engine Optimization

We are moving to an agent-first media environment, where personal AI agents will choose what content and ads consumers see. That would pose new challenges for marketeers, in terms of media measurement. How will marketers distinguish human and machine views in the future? And how will this be measured in tomorrow’s AI-first world? How will content creators optimize content for AI agents? That’s where Generative Engine Optimization, or GEO plays a role. Krithiga Reddy has been at the forefront of AI, investment, and digital transformation. She was Facebook India & South Asia’s first employee and Managing Director, SoftBank Vision Fund’s first female investment partner, and has led $1B+ in AI-driven investments. Now, at OptimizeGEO, a high-growth, venture-backed company, her mission is to help companies, brands, and products build trust, relevance and business in an LLM search-led world. Having partnered with companies in the last mega consumer behaviour shift to social and mobile, she is excited to do it again in today’s AI-first era.