Legal Espresso Talks: Why Copycats Born on TikTok Are Testing Both the Law and Brand Strategy

They imitate the look of luxury products at a fraction of the price, and openly declare that they are not the original. In this episode of Legal Espresso Talks, Costanza Sandrucci (Senior Associate, IP & Technology at PedersoliGattai) and Valentina Ranno (Strategic Consultant and former General Counsel of L’Oréal Italia) explore where inspiration ends and infringement begins. In this interview, discover: • The legal challenges of distinguishing dupes from counterfeits and identifying when imitation becomes infringement. • How brands can turn dupe culture and influencer comparisons into a marketing opportunity. • Practical strategies to protect intellectual property, monitor copycats and determine when legal action is worthwhile. Recorded at the Cimbali Group Flagship in Milan ahead of the event “IP Risk Management: How Intellectual Property Protects Business Value”, organised by Cimbali Group and ICEN Risk. Legal Espresso Talks is a Leaders League video series, recorded in collaboration with Cimbali Group, exploring legal challenges, business strategy and the people shaping the legal landscape. #LegalEspressoTalks #IntellectualProperty #IPProtection #Copycats #LeadersLeague #BrandStrategy #TikTok