How New Balance Became Nike's Biggest Threat - Mini-Documentary

New Balance went from a brand that was laughed at, to one of the fastest-growing brands in the shoe industry. This video tells the story of how New Balance pulled off one of the most remarkable comebacks of any business. We'll take a look at how New Balance put their trust in their product, their marketing strategy, and the communities that never turned their back on them. ▶ CONTACT: Email: adnan@adnansidani.com ▶ SOCIALS: Instagram:   / adnansidani_   TikTok:   / .adnansidani   ▶ TIMESTAMPS: 0:00 The Dad Shoe Problem 0:22 Early Marketing 0:53 Made in the USA 1:15 Premium Pricing 1:40 Japan 2:02 The DMV 2:56 Collab Strategy 4:09 Versatility 5:02 Grey Days 5:56 Skateboarding & Numeric 7:21 Ambassador Roster 8:21 Factory Workers & Craftsmanship 9:01 The Comeback of Dad Shoes