Your Cost Caps Will Break During Your Next Sale. Here's The Fix.

SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast // FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work With AJF Growth: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MORE STAFFING Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. BEHIND THE SCENES STUDIO Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/. 00:00:00 - Introduction to Manual Bids During Promotions 00:00:24 - Why Manual Bids Depend on Predictive Algorithms 00:01:16 - How Meta Forecasts Conversions and CPAs 00:02:38 - The Problem: When the Future Differs from Past Data 00:03:25 - Algorithmic Lag and Re-Learning Time 00:04:14 - Why Sales Spike Conversions and Confuse Cost Caps 00:05:06 - Underdelivery and Missed Revenue Opportunities 00:05:48 - Post-Sale Overspending and Performance Drops 00:22:37 - Strategy: Walking Back Spend and Bids After a Sale 00:24:01 - Applying Promotional Bid Mechanics to Black Friday #metaads #facebookads #ecommerce #advertising