What is Marketing (The 3-Part System Most Businesses Get Wrong)

Most businesses only do 1 out of the 3 things marketing actually requires — and that's why so many marketing efforts fail. In this video, David Hawke breaks down the Momentum Marketing System: Attract, Convert, and Retain, and why chasing new customers (attract) without a plan to convert them into leads and retain them as repeat buyers leaves serious money on the table. You'll learn: 🎯 Attract — Reach & Reputation: why your online reputation can make or break your ads before a customer ever calls 🔄 Convert — Readiness & Remarketing: why "just call us" doesn't work, how to turn cold traffic into leads, and how to follow up without being pushy 🔁 Retain — Reliability & Reselling: why it's 5x cheaper to sell to an existing customer than acquire a new one, and how to stay top of mind after the sale Real examples from local Chattanooga businesses, including why Don's Meat Shop keeps customers coming back, plus how AI assistants can help capture missed calls and follow up automatically, without taking over your business. Want a marketing plan built specifically for your business? Reach out in the comments or visit: 🔗 gochattanoogalocal.com — marketing services 🔗 chattanoogalocal.com — Chattanooga's local business community 👍 Like, subscribe, and drop your questions below — happy to answer them! #SmallBusinessMarketing #LocalMarketing #ChattanoogaLocal #MarketingStrategy #LeadGeneration