Why Fast Food is Collapsing

Fast Food brands across the board are having a difficult year. While customers aren't happy about increased pricing...I'll explore how higher prices isn't simply "corporate greed" by companies like McDonald's, but instead a desperate reaction by franchise owners with thin margins, and rising costs. If you're interested in the full podcast with 20 unit Wingstop owner, Mike Horowitz - you can watch that here via the Empires podcast:    • He Built (and Sold) His Wingstop Empire   CHAPTERS: 00:00 Intro 00:57 Origins 02:54 Rising Costs 05:48 Value 07:30 Death Spiral