GrowthLoop Accelerates And Enhances Marketing Campaigns As A Snowflake Connected App

In this episode of “Powered By Snowflake,” host Daniel Myers chats with Chris Sell, Co-founder and CEO of GrowthLoop (formerly called Flywheel), about his company’s marketing activation platform, which was built as a connected app on Snowflake. During the conversation, Chris demos the platform and explains how it allows marketers to work through Snowflake to easily access all their company’s data to create customer segments, drive marketing communications to customers across all channels, and track and measure the results of those communications. 00:00–Welcome and Introduction 00:37–GrowthLoop’s Mission and Origin Story 02:24–Architectural Diagram of the GrowthLoop Platform 04:25–What is a Connected App? 07:37–Demo Begins 13:49–Why and How Did GrowthLoop Decide to Build on Snowflake? 15:42–Specific Snowflake Features that GrowthLoop Finds Valuable 17:49–Next Steps for GrowthLoop 18:58–Getting More Info To learn more about the reasons for GrowthLoop’s recent rebranding, click here: https://www.growthloop.com/post/unvei... ❄Join our YouTube community❄ https://bit.ly/3lzfeeB Learn more about GrowthLoop: →Website: https://www.growthloop.com →LinkedIn:   / growthloop-co   →Twitter:   / growthloop   Connect with Chris Sell from GrowthLoop: →LinkedIn:   / christophersell3   Connect with Daniel Myers, Developer Relations at Snowflake: →   / jdanielmyers   →   / jdanielmyers   Apply to be part of the Powered By Snowflake program: → https://www.snowflake.com/partners/po... Learn how to build your application on Snowflake: → https://developers.snowflake.com Join the Snowflake Community: → https://community.snowflake.com Learn more about Snowflake: ➡️ Website: https://www.snowflake.com ➡️ Careers: http://careers.snowflake.com ➡️ Podcast page: https://bit.ly/3sFXst6 ➡️ Twitter:   / snowflakedb   ➡️ Instagram:   / _snowflake_inc   ➡️ Facebook:   / snowflakedb   ➡️ LinkedIn: https://bit.ly/2QUexl4 ➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ Listen on: 🔈 Apple Podcasts: https://apple.co/3cCdrCU 🔈 Spotify: https://spoti.fi/39vCNjH 🔈 Simplecast: https://bit.ly/3rFCrgA #Snowflake #DataCloud