Mass Media Isn't Dead, It's Misunderstood

My guest today has spent more than twenty years buying and building advertising campaigns for local businesses, from shoe repair shops and jewelry stores to HVAC and plumbing contractors, helping them reach seven figures because someone finally got their marketing right. He’s operated under the same revenue-share partnership for twenty-two years, and he just finished his fifth book on a framework he built, called AIM: AI-friendly websites, intent-driven sales offer, and mass media memory.