Measuring AI ROI and Turning Adoption into Business Outcomes - Part 1

Everyone says they’re using AI. But can anyone prove it’s creating business value? In Part 1 of Selling Intelligence, Denis Scott, CMO of Laradin, explores why AI adoption is no longer enough. Learn how leading organizations are measuring AI ROI, uncovering hidden AI costs, and identifying which workflows actually improve business performance. Key Topics: • Measuring AI ROI • Hidden AI costs and token spend • AI adoption vs. AI proficiency • Enterprise AI workflows • Turning AI investment into business outcomes #SellingIntelligence #AIforSales #AIROI #EnterpriseAI ⸻ YouTube Timestamps 00:00 Introduction 01:00 From Consumer Marketing to Enterprise AI 02:26 Marketing AI with Radical Honesty 07:16 How AI Changes Marketing Measurement 09:01 Why AI Adoption Isn’t Enough 14:07 AI Amplifies Existing Processes 17:20 Why AI Sometimes Creates More Friction 21:01 What Enterprise AI Data Reveals 23:51 AI Proficiency vs. AI Adoption 26:00 Closing Thoughts