Why is Disney obsessed with Mr Toad?

Mr. Toad is one of Disney’s most prominent characters: toys, video games, cameos in shows and movies, and of course the iconic Mr. Toad’s Wild Ride at Disneyland. But why is he everywhere? And how did Disney realize he was actually a much more important character than they originally thought? We explore it all in this video. Follow this panda on Instagram for a chance to win a free whole bamboo (not):   / panda.phd