Simple Guide to Asset Liability Management (ALM)- for AS-V(05), IC99

Learn how banks expertly balance their money flow through Asset Liability Management! This video breaks down ALM using relatable stories from daily life—like tea stalls, auto rickshaws, and household budgets—making the concept simple for everyone. Topics Covered: ✔️ What is ALM? Assets & Liabilities Explained ✔️ Key Risks: Liquidity & Interest Rate ✔️ Real-Life Examples & Simple Formulas ✔️ How Banks Keep Profits Safe ✔️ ALM Tools, Policy & Gap Analysis Perfect for students, finance professionals, and anyone curious about how banking really works. Like, share, and subscribe for more practical financial concepts