Selling Affordability, Not Solar: A Lowtility Overview for Agents

🏡 Real estate agents, get your free marketing tools and sign up here: https://list.lowtility.com/agents?am_... In this overview session, Don explains how Lowtility turns a homebuyer's power bill into buying power, why owned solar is an asset while financed solar is an obligation, and how energy company contributions can lower cash to close or buy down a buyer's rate. He walks through a live example on a $300,000 home, then shows agents how to use landing pages, yard signs, and a simple self-assessment quiz to attract buyers. You'll learn: The three reasons buyers aren't buying, and how to answer them How PITI plus utilities changes what a buyer can afford Asset vs. obligation: why the way solar is financed matters Price cut vs. rate buydown, and how it helps sellers net more A live side-by-side comparison on a $300,000 home How to use your landing page, yard signs, and open house flyers to find buyers Chapters 0:00 Welcome and what's new 4:12 Q&A: Can non-agents join? 5:16 Why buyers are harder to find 7:09 Houston: demand vs. supply 8:20 Protecting buyers from bad solar financing 8:53 The three reasons buyers aren't buying 9:52 PITI plus utilities 10:55 How a power bill becomes buying power 12:48 How the Lowtility mortgage works 13:37 Asset vs. obligation 15:15 Selling affordability, not solar 16:13 How this compares to other assistance programs 17:07 Who this helps 17:45 What builders know about rate buydowns 18:22 Price cut vs. rate buydown 19:51 Helping sellers net more 21:28 Live example: $300,000 home 28:06 Who this program is for 30:47 How it works: first call to closing 34:18 Q&A: VA loans vs. Lowtility 37:47 Two simple questions to start the conversation 40:11 How to attract buyers 41:05 Yard signs and QR codes 42:05 Your personal landing page 43:29 The self-assessment quiz 46:19 Where to put signs 47:44 Flyers, FSBOs, and open houses 48:37 Why $2,500 50:32 Five types of buyers 53:04 Q&A: Where to find the quiz questions 54:15 Use My Equity: HELOCs and refinancing 1:01:02 Wrap-up 👉 Ready to start? Sign up here: https://list.lowtility.com/agents?am_... #RealEstateAgent #RealEstateMarketing #DownPaymentAssistance #Lowtility Lowtility is a program of Primary Residential Mortgage, Inc. NMLS #3094. Equal Housing Opportunity. Not a commitment to lend. All loans subject to credit approval and underwriting guidelines.