How to Build a Profitable Digital Media Business in Africa | Tomiwa Aladekomo

What does it take to turn online attention into a sustainable business? In this episode of The Builder's Playbook by FATE Foundation, Tomiwa Aladekomo, CEO of Big Cabal Media, the company behind TechCabal and Zikoko shares insights on building digital media brands for African audiences. From earning audience trust and building loyal communities to monetising content and creating sustainable revenue streams, this conversation explores the business decisions behind building media companies for the internet age. In this episode, we explore: Why audience attention alone is not enough to build a sustainable business. How digital media brands earn and retain audience trust. What it takes to turn an audience into a community. Why media businesses need to look beyond advertising revenue. The opportunities ahead for African media entrepreneurs. What founders should prioritise when building a digital media company from scratch. Whether you're an entrepreneur, content creator, media founder, or business owner, this episode offers practical insights into building a business around attention, trust, and long-term value. The Builder's Playbook is a FATE Foundation series exploring the decisions, lessons, and strategies behind building sustainable, scalable, and commercially viable businesses. Subscribe to FATE Foundation on YouTube for more founder insights and practical business lessons. #TheBuildersPlaybook #FATEFoundation #DigitalMedia #Entrepreneurship #BusinessGrowth #MediaBusiness #AfricanEntrepreneurs #ContentMonetisation