Investor Branding: Does Your Story Build Trust or Bury It?

In this webinar, hosted by LSEG (London Stock Exchange Group), Irwin, SEC Newgate, and Investor Reach explore the critical role of investor branding in shaping perceptions, building credibility, and attracting long-term investment. Whether you're a start-up seeking funding or a listed company managing shareholder relations, your "equity story"—the narrative that connects your equity proposition with your brand identity—can inspire confidence or raise red flags. In this webinar, we discuss: What makes a brand trustworthy in the eyes of investors Common pitfalls that erode investor confidence How to craft and communicate a compelling equity story Real-world examples of branding strategies that worked—and those that didn’t Speakers: Marissa Homère, VP Marketing, Irwin, a FactSet Company - Panelist Bob Huxford, Director, Communications, SEC Newgate - Panelist Mark James, Founder, Investor Reach - Panelist James Devon, Director, Issuer Services, LSEG - Moderator Timestamps: [0:00] Intro [2:08] Why is consistency in messaging and storytelling so critical in investor relations? [4:19] What key principles should companies follow when building investor trust and engagement? [7:14] What are common storytelling mistakes, and proven techniques to make your investor story more memorable and compelling? [13:46] How should IR commuicators strike a balance between ambition and overpromising? [15:40] How should companies prioritize the communication of growth, efficiency, and financial drivers? [21:19] How can IR teams apply modern digital marketing strategies? [29:00] Why are perception studies so important, and how can companies use them to refine their messaging? [32:20] Why should investor relations professionals be proactive rather than reactive? [34:30] How do investor communication strategies differ between B2B and B2C businesses? [39:12] Does the nature of communications differ when speaking to different types of investors (e.g. institutional vs retail)? [42:17] What international IR communication strategies are needed/effective? [43:40] Which investor communication trends that companies are underestimating? [48:53] What are the most common mistakes in IR that damage brand trust? [50:22] Is building investor trust all about financial performance? [51:51] Outro