NIL Isn’t What You Think: The Truth About the Money in College Sports | Thee Monday Brief Ep 1

College athletics has changed forever. But while everybody talks about NIL money, very few people actually understand how the system works. On the premiere episode of Thee Monday Brief, Christopher “Uncle Neely” Neely sits down with Reggie Calhoun Jr., Director of Revenue Sharing & NIL for Colorado Football, to go beyond the headlines and inside the business of today’s college athlete. How does NIL really work? Where does the money come from? How is an athlete’s value determined? What do families misunderstand about the process? And as revenue sharing, contracts and institutional compensation reshape college sports, where is all of this headed next? Neely brings the perspective of a longtime communications professional, media entrepreneur and college-football insider. Calhoun brings the perspective of someone working directly inside the evolving athlete-revenue economy. Two perspectives. One changing industry. No surface-level conversation. This is Thee Monday Brief — where college athletics, business and culture meet. New episodes every Monday on Thee Pregame Network. #TheeMondayBrief #NIL #CollegeFootball #CollegeAthletics #RevenueSharing #SportsBusiness #TheePregameNetwork