Therese Frank: Personal Branding, Authenticity, and Handling Online Backlash

She started with zero clients, zero money, and zero strategy. Eight years later, she's one of the most followed attorneys in Vienna, with an audience most law firm marketing budgets could never buy. Bill Burns and Tobi Steinemann welcome their very first guest to the show: Therese Frank, an insurance litigator, yoga studio owner, speaker, and feminist from Vienna, Austria. After ten years at a major Austrian law firm ended without a partnership offer, Therese built her own practice from nothing, and turned to social media because it was the one form of marketing she could actually afford. You'll hear: Why Therese started posting with zero strategy, and why that's still true today, eight years and thousands of followers later The four content pillars she built her entire personal brand around, and why mixing them made her more credible, not less Her honest take on measuring ROI from social media, and why "I wouldn't be where I am without it" is sometimes the only answer that matters How she handles real online backlash, including the vicious pile-on that followed her own wedding photo Why being an attorney shields her from some of the worst of it, and exactly where that shield stops What she tells young attorneys, especially women, who say they don't have time for business development This episode is especially relevant for: Attorneys who are looking for ways to start or improve their personal brand Professionals weighing the real tradeoffs of visibility Anyone who has used "no time" as a reason to stay off social media If you're waiting for the perfect strategy before you post anything, Therese has one piece of advice: stop waiting.