She Went Viral Saying “Ordering Bread Is Dumb” | Sydney Yorkshire aka What Could Be Butter

“I think ordering bread is dumb.” One line turned Sydney Yorkshire’s food video into a viral moment—and accidentally made her a master of rage bait. In this TLDR version, Sydney—aka @whatcouldbebutter—shares how she went from food PR and Coachella social media to building her own restaurant content business. She breaks down the viral bread video, the reality of hospitality PR, and how Instagram transformed the way restaurants reach customers. You’ll hear: Why her “ordering bread is dumb” video blew up—and what people missed How food PR works, from pitching the LA Times to promoting restaurant openings What it was like running influencer and food marketing at Coachella How she launched an egg salad sandwich business during COVID Her advice for food creators: post consistently, diversify your income, and work with people you genuinely love If you’re into food content, restaurant marketing, Instagram strategy, hospitality PR, or creator entrepreneurship, this one’s for you. Follow Sydney: @whatcouldbebutter Listen to the full episode for the complete conversation