Building a Premium Perfume Brand In India | Entrepreneur Struggles & Industry Insights | LUNAER

Curious to buy your next scent online? This episode will help you understand layers of perfume industry & what it takes for a brand to be successful in this market. In this episode of JUST BECAUSE, we dive deep into the world of fragrances, & what it takes to build a premium perfume brand in India. Breaking down our conversation: building a perfume brand in India from scratch, facing & over coming early struggles of understanding business various factors that effect consumer pattern while purchasing products online entrepreneurial struggles, personal advice & industry insights power of influence, direction where the ecom industry is heading & the next big opportunity in D-C Timecodes: 0:00 - Introduction 1:06 - Story behind the beginning of LUNAER 4:22 - How Fragrances & memories are directly interlinked 7:06 - Experience at University of Manchester 8:57 - Best part behind building LUNAER 10:20 - Story behind fresh oud creation 11:28 - Why taking customer feedback is essential before launching a new collection 12:14 - Fragrance selling strategies 13:54 - 3 top selling notes in India 15:56 - What does an Indian customer look for online before making a purchase 16:49 - What differentiates a ₹300 from a ₹3000 fragrance 21:02 - Difference between a ₹3000 & a ₹30,000 fragrance 22:24 - Why are Diptique, Amouage, Byredo so expensive? 22:52 - Power of Shah Rukh Khan’s impact for Diptique 24:39 - Impact of Creators & Influencers for e commerce businesses 25:57 - Reality check behind entrepreneurship 27:52 - Importance of having a USP in today’s time 29:46 - Importance of Delegation 31:04 - Process of importing fragrances from Paris & Dubai 34:37 - Gap left unexplored in the perfume Industry 37:20 - Why the hype of building a brand today? 38:33 - Delta 3 change 39:40 - Next big opportunity in D-C 41:00 - Consumer trend for the next 10 years 42:48 - Best piece of Advice P.S. Even if you’re not interested in perfumes, this episode will really open your mind in terms of entrepreneurship & how to be a better human at the end of day. Find LUNAER at: Instagram: @lunaerworld Website: www.lunaerworld.com 💡 Don't forget to subscribe and share this with your friends who dream big! SINCE THIS IS OUR SECOND EPISODE, YOUR FEEDBACK IS VERY IMPORTANT. Comment down your thoughts and we'll definitely work on it! Follow us & stay updated on all what’s going on the inside: YouTube: @thejustbecausepodcast Instagram: @justbecausepod_ Subscribe to our clips channel: ​ ⁨@JustBecauseClips⁩ Studio ​⁠ ‪@PaperFloors‬ Production ​⁠ ‪@Karwaanfilms‬ STAY HUMBLE, KEEP SMILING. #startup #lunaer #personalgrowth #personalcare #perfume #fragrance #influencermarketing #digitalmarketing #onlineshopping #brandbuilding #entrepreneur #youngentrepreneur #podcast