The College Football Media Bubble Is About to BURST | Why WSU Could Win Big

College football's media landscape could be heading for a massive reset, and Washington State may be better positioned for it than people realize. Brian Hurley of Hurley Media joins the Palouse Playbook Podcast for a fascinating conversation about the economics behind college football, ESPN, the Big Ten and SEC media deals, potential College Football Playoff expansion, and what the changing TV market could mean for Washington State and the new Pac-12. We dive into: 🏈 Why Brian believes the current college football media model isn't sustainable 📺 The economics behind ESPN, the Big Ten and SEC TV deals 💰 Why the next round of media rights negotiations could look very different 🔥 The potential impact of a 24-team College Football Playoff 📉 Why college football could be heading toward a major market correction 📺 Why the Pac-12's relationship with The CW matters 🐾 Why WSU's television audience and national brand remain important 📈 How Washington State could actually benefit from the next era of college football 🏆 Why the Cougars can remain nationally relevant despite the financial gap Washington State has already been forced to adjust to a changing college football landscape. If the rest of the sport eventually faces a similar financial reset, could WSU actually find itself ahead of the curve? Brian explains why he believes the future remains bright in Pullman and why the Cougars aren't going anywhere. Subscribe to Palouse Playbook for more Washington State football, Pac-12, recruiting, transfer portal and college football coverage. GO COUGS! #WSU #WashingtonState #Cougars #GoCougs #Pac12 #CollegeFootball #CFB #ESPN #CollegeFootballPlayoff