LISS24 Vodcast | Sales Science Lab: Developing Practical B2B Sales Skills - FHWN

LISS24 Vodcast Series | Learn – Innovate – Sell – Succeed Discover the role of practical training in developing B2B sales competencies through the Sales Science Lab. This video offers a glimpse into a sales training environment, highlighting the importance of understanding current sales trends, developing effective communication strategies, and preparing for complex business conversations. The video is shared as part of the Erasmus+ Capacity Building in Higher Education project “Learn – Innovate – Sell – Succeed” (LISS24), which aims to strengthen B2B sales education, promote innovative teaching methods, and enhance university–industry collaboration in Armenia and Georgia.