Embrace Off Season and Grow Your Sales – Baltic Sea Region Tourism Webinar

Join us for an inspiring webinar focused on helping tourism entrepreneurs in the Baltic Sea region create and market off-season experiences. Discover practical tools, real-life success stories, and expert advice on nature tourism, collaboration, and sales strategies. Hosted by Helena von Schoultz and featuring speakers from leading organizations and businesses. Timestamps: 00:47 – Introduction & Welcome (Helena von Schoultz) 03:45 – About the Light in the Dark Project (Janina Selin) 14:15 – Nature Tourism & Opportunities (Johan Engström) 39:20 – Unique Selling Points & Marketing Concept (Pär Johansson) 58:55 – Latvian Off-Season Experience: Culture Meets Taste (Karīna Leinberga-Lemberga) 1:14:30 – Swedish West Coast: Shifting Perspective on Off Season (Marcus Holmberg Andrésen & Angelina) 1:30:00 – Start to Love Selling: Sales Mindset & Tips (Julia Olin) 1:57:34 – Reflections, Key Takeaways & Closing (Janina Selin & Helena von Schoultz) Key Topics: • Off-season tourism product development • Nature-based and adventure travel trends • Marketing strategies for the Baltic Sea region • Collaboration and partnership success stories • Sales mindset and practical tips for entrepreneurs For more information, contact the organizers or visit the project website.