Inside Trust Wallet PR: Crypto Media, AI & Influencers | Dami Odufuwa

Dami Odufuwa, former Head of Communications at Trust Wallet, talks about what it takes to run PR for one of the world’s largest self-custody wallets — from crisis communications and global PR to crypto media, community and AI. We discussed what Web3 founders should do after a hack, how crypto PR has changed, why companies are too focused on X, what builds trust today, which media matter most, and how AI is starting to shape the way brands are understood online. 0:00 Intro 1:02 Is PR easier or harder for a brand as big as Trust Wallet? 4:50 What PR crises has Dami handled at Trust Wallet? 7:44 What Web3 founders should (and shouldn't) do after a hack 11:40 How Trust Wallet's PR strategy differs by region 14:45 How to read local context and build comms around it 16:02 How Trust Wallet splits B2B and B2C communications 18:42 How has crypto PR changed over the last 3–5 years? 22:18 How to make AI tell your brand's story the way you want 24:25 The most common PR mistakes crypto companies make 27:45 Crypto media: layoffs and the fight for attention 29:19 The 5 media outlets every Web3 startup should target 33:31 What builds trust: media, influencers or community? 36:04 Where to find crypto influencers: X, YouTube or elsewhere? 38:25 How has AI changed Dami's daily PR work? Guest: Dami Odufuwa, former Head of Communications at Trust Wallet, https://trustwallet.com/ Host: Kirill Bezverhi, CEO & Founder of FINPR Agency, https://finpr.agency