Founder Lessons From Over £1 Billion in DTC Revenue | Episode 71

In this founders mashup, we pull the sharpest moments from some of our best guests and £1Billion in DTC revenue: the identity crisis that follows scaling a brand past yourself, the Dragon's Den effect (before and after), a growth strategy that took IM8 to $120M in 11 months, why one founder bet big on TV ads while everyone else was doubling down on Meta, and the organic content philosophy that built By Ellie from the ground up. 🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0t7Kfs0 Brought to you by the team at www.soarwithus.co In this episode: 00:00 — Matt Kelly on losing founder identity (Spacegoods)    • Matt Kelly Returns to Break Down the Path ...   07:20 — Mathew Cockroft on the impact of Dragon's Den (Pure Pet Food)    • Scaling to £35M+ with Minimal Meta Spend: ...   15:52 — Danny Yeung on IM8's growth strategy    • How IM8 Hit $120M in 11 Months | Danny Yeu...   24:49 — Holly Beadle on product-led strategy (Hera)    • The Product-Led Strategy That Rebuilt Hera...   33:26 — Jack Rubin on investing in TV ads (Purdy & Figg)    • How Jack Rubin Scaled Purdy & Figg into 1 ...   42:52 — Dan Murray on the impact of celebrity ambassadors (Heights)    • How Dan Murray Scaled Heights to £25M Afte...   51:08 — Ashwin Melwani on diversifying away from Meta (Obvi)    • Obvi’s $50M Meta Ad Blueprint: What Still ...   59:34 — Ellie Carlile on why organic, raw content wins (By Ellie)    • How Ellie Carlile Turned 30M TikTok Views ...   Follow Olly: https://linktr.ee/ollyhudson Follow Joe: https://linktr.ee/joe_marston Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi Follow Liam:   / liam-dean-a11a43152   Follow D2C Diaries:   / d2c.diaries   /   / d2c_diaries