The Psychology of FOMO: How Fear of Missing Out Drives Connection

EPISODE OVERVIEW Wharton marketing professor Barbara Kahn explains the psychology of FOMO, the fear of missing out, and how it differs from simple regret. She and host Dan Loney explore how FOMO isn’t just about missing an event, but about missing the social bonds and shared experiences that form within groupsKahn explains how social media amplifies this feeling by constantly showing us what others are doing, and discusses the implications for businesses that build brand loyalty through experiences and community. The conversation reveals how companies might harness, or temper, FOMO to strengthen community engagement and customer connection. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs Subscribe on Spotify: https://whr.tn/475stOb Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect #BusinessPodcast #BusinessResearch #MarketingResearch #ConsumerPsychology #BehavioralScience ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends Interviews with book authors from Wharton School Press In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders A searchable database of more than 10,000 articles covering all aspects of business A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU