Stereotypes are so cliché | Marion Vaquero | TEDxHECParis

In this talk Marion Vaquero talks about sexist marketing used by companies and its relationship with the expectations of society. Being born as a twin, Marion presents a new perspective on the challenges of discovering your own identity in a world fueled by casual sexism which doesn't even leave kids unaffected. Marion Vaquero is a BBA (Management) graduate from Pace University and an MBA (Marketing) graduate from ISC Paris. She is the founder and president of Pépite Sexiste, an association that creates awareness about sexist and stereotyped marketing. Pépite Sexiste speaks to a community of 350k followers on social media, and after starting in France in 2018, launched 17 branches around the world. In 2020, the campaign #PépiteChallenge aiming to deconstruct gender stereotypes was recognized by UN Women. Alongside being a social entrepreneur, Marion is one of the co-authors of the “Charte pour plus de mixité dans les jouets” (Charter for More Mixity in Toys), an initiative launched by the French Ministry of Economy and Finance to decrease gender stereotyping for children This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx