Profit Whale Curve

An obscure analysis that increased profits of this startup by millions of dollars. Subscribe to A Smart Bear on YouTube ►    / @asmartbear   📘 Pre-order my book! ► https://hiddenmultipliers.com 📘 The "Profit Whale" is a way of visualizing customer segments based on profitability, suggesting actions which in this example led to millions of dollars of increased profit. This goes beyond the usual platitudes to "market to your best customers" and "fire your bad customers." Timestamps 00:00 - Introduction 01:33 - Definition 04:34 - Profitable Customers 07:58 - Unprofitable Customers 14:03 - Gross Profit Whale 19:06 - Computing Costs ---------------------------------------------------------------------------------- Read long-form articles by A Smart Bear 📘 https://longform.asmartbear.com/?utm_... Follow A Smart Bear on: Twitter:   / asmartbear   LinkedIn:   / jasoncohen   Bluesky: 🦋 https://bsky.app/profile/asmartbear.com Newsletter: 📩 https://longform.asmartbear.com/subsc... ---------------------------------------------------------------------------------- About Jason Cohen (a.k.a. A Smart Bear): As a four-time entrepreneur across 25 years, both bootstrapped and VC-funded, resulting in two exits and two unicorns (Smart Bear & WP Engine), I’ve also been writing about everything I know for 18 years. Now I'm making some videos. More about me: https://longform.asmartbear.com/jason...