How to Build a Challenger Brand (and Go Again) With Simon Gray | After the Handshake E5

Simon Gray built Boost into a £75 million drinks brand without a penny of outside investment, sold it to A.G. Barr, and is now doing it all again with It's Giving, a £1 gut health soda. Watch next: Episode 4 with Andrew Cope on selling the same business six times:    • How to Sell a Business Six Times with Andr...   Episode 3 with Steve Thomas on choosing the right buyer:    • How to Choose the Right Buyer With Steve T...   -- Handshaik website: https://www.handshaik.com/ Follow Handshaik on LinkedIn:   / handshaik   Follow Handshaik on Instagram:   / handshaik   Follow Handshaik on TikTok:   / handshaik   It's Giving: https://itsgivingdrinks.com/ -- 00:00:00 — Meet Simon Gray 00:01:10 — From wholesale to Boost, and a name change 24 hours before launch 00:05:49 — Why independent convenience stores, not supermarkets 00:10:14 — The case for being a fast follower 00:12:02 — How Boost built its culture 00:17:16 — Twenty years of change, from paper to digital to AI 00:20:22 — What to outsource and what to keep in-house 00:22:21 — Growing without outside investment 00:27:07 — Deciding when to sell 00:31:21 — Choosing A.G. Barr and getting through the sale 00:37:44 — From standalone business to full integration 00:40:13 — Telling the team: the 7am Monday call 00:49:25 — Life after the exit 00:58:12 — Launching It's Giving 01:04:48 — What Simon is bringing into chapter two 01:07:00 — Can culture be taught? 01:09:00 — The question to ask yourself before you sell 01:11:13 — Where to find It's Giving