How ChatGPT became our #1 source of leads in 3 months (GEO audit)

In 3 months, ChatGPT became our #1 acquisition channel. Less traffic than SEO, but people who arrive already convinced. Here's the method behind it: a GEO audit in 8 steps, without prompt tracking. We started with prompt tracking, like everyone else, and we stopped: prompts imagined from keywords, a ChatGPT API that doesn't answer like ChatGPT, and answers that change from one person to the next. Instead, we use conversational analysis with Maple Labs, our technology partner: AIs talking to each other to find the topics, the decision factors (criteria, expectations, trends), the discovery and coverage sources, and the competitors the AI actually considers. That's the method that made us the 9th most-cited SEO agency by ChatGPT (La Fabrique du Net, 375 answers). 30 minutes with me to look at your market, your competitors and what the AIs say about you: https://meetings-eu1.hubspot.com/fran... The full GEO audit guide (in French): https://www.botanik.ai/audit-geo The free AI accessibility test (step 6, in French): https://www.botanik.ai/audit-accessib... Chapters: 0:00 How to run a GEO audit (and why we stopped prompt tracking) 1:01 9th most-cited SEO agency by ChatGPT: the proof 1:40 Our false start with prompt tracking 2:34 The 3 biases of prompt tracking 4:09 The 8-step GEO audit: overview 4:51 Step 1: framing, one audit per topic 5:41 Step 2: AIs talking to each other 6:24 Step 3: decision factors (criteria, expectations, trends) 7:38 Step 4: discovery sources and coverage sources 9:08 Step 5: scoring against your competitors 9:46 Step 6: can AIs read your website? 10:40 Step 7: a roadmap by priority, not a checklist 11:23 The deliverable: the content to add, already written 12:09 Step 8: measure 12:20 The KPIs we track at every re-audit 13:04 Monthly KPIs: traffic, leads, revenue 13:39 Results: Botanik and a car manufacturer 14:49 The honest limit: less traffic, but it converts 15:25 ChatGPT, our #1 acquisition channel in 3 months Franck Neuenschwander, CEO of Botanik, an SEO and GEO agency, part of the BlueLand group. 17 years in SEO, 15 of them in-house. English version: translated from the original French video and dubbed with an AI clone of Franck's voice. Original version (French):    • Audit GEO - Comment on a fait de ChatGPT n...   #GEO #GEOaudit #ChatGPT