The SKINCARE INDUSTRY's Best Kept Secrets EXPOSED by Dot & Key Co Founder- Suyash Saraf | Ep - 17 |

In this episode, I sit down with Suyash Saraf, co-founder of Dot & Key, one of India’s fastest growing skincare brands that turned fruit powered actives into a household name. We talk about how Dot & Key started in Kolkata and grew into a major player aiming for even bigger milestones. Suyash opens up about what it takes to build a D2C brand in a crowded beauty market, why pricing strategy and consumer trust shaped their success, and how understanding Indian customers differently from global trends gave them an edge. We also dive into lessons on scaling, branding, consumer behavior, and staying innovative in a space where trends change overnight. If you’ve ever wondered how to create a brand that balances science and joy, or what it really takes to build a profitable D2C business in India, this conversation with Suyash is packed with insights you will not want to miss. Clips Channel -    / @sageupclips   Shorts Channel -    / @sageupshorts   Connect With Suyash Saraf - LinkedIn -   / suyash-saraf-30602a68   Dot & Key - https://www.dotandkey.com Connect With Pritika - Podcast Related Emails - connect@pritika.co Instagram-   / pritika.loonia   Listen to the full podcast here -    / @pritikalooniaofficial   Facebook -   / captainpritika   Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-u... Spotify- https://open.spotify.com/show/7ErewAP... Apple Podcast- https://podcasts.apple.com/in/podcast... 00:00:00 - 00:01:29 - Trailer & Intro 00:01:30 - 00:08:26 - Story of Dot & Key 00:08:27 - 00:10:26 - How to take the first LEAP in business 00:10:27 - 00:16:08- D2C Brand Building MASTERCLASS 00:16:09 - 00:33:29 - Step By Step Of Launching A Product 00:33:30 - 00:49:55 - Hurdles Of Going Global 00:49:56 - 01:00:53 - Making Your Brand PROFITABLE (Tips)