Pepsi: The Drink America Stopped Choosing

Pepsi won the taste test. So how did Coca-Cola win the country? This business documentary explores how Pepsi went from Coca-Cola’s most dangerous challenger to falling behind Dr Pepper and Sprite in the American soda market—all while PepsiCo grew into a nearly $94 billion food and beverage empire. From the Pepsi Challenge and the New Coke disaster to celebrity marketing, restaurant distribution, consumer habits, Frito-Lay and Pepsi Zero Sugar, this is the story of how Pepsi built an enormously successful company while losing ground in the cola war that made it famous. More than a story about soda, this documentary examines brand strategy, consumer psychology, competitive advantage, diversification and why having the better product does not always mean winning the market. Research for this documentary includes PepsiCo company reports, industry market-share data, historical advertising records and established business reporting. Disclaimer: This independent documentary is produced for educational and informational purposes. GLOVIAX Documentaries is not affiliated with, sponsored by or endorsed by PepsiCo, The Coca-Cola Company or any other company mentioned. Brand names and visual materials belong to their respective owners. #Pepsi #CocaCola #BusinessDocumentary