From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi

Using AI every day but still doing most of the work by hand? Edwin Choi, Founder & CEO of Jet Fuel Agency, explains how eCommerce teams move from basic prompting to AI agents that run, connect, and improve their own workflows. Mr. Will and Edwin cover a three-level framework for building AI maturity, why teams should document their judgment calls before automating anything, and where agents deliver the most impact today, from competitor gap analysis to CRO testing. TIMESTAMPS 00:00 Intro 03:19 Scaling an e-commerce brand from $5M to $30M 06:29 Inside Jetfuel’s AI system for e-commerce 10:57 AI competitor gap analysis for Amazon and ads 14:46 AI tools vs. skills vs. agents explained 21:01 Your first AI workflow: start with playbooks 30:22 AI-powered CRO with Microsoft Clarity 34:28 How to measure AI ROI 36:40 30-day AI plan for e-commerce brands 44:48 The marketing skill AI can’t replace KEY TAKEAWAYS AI adoption happens in three levels: communication (prompting LLMs well), skills (turning playbooks into repeatable processes), and agentic workflows (connected agents that trigger each other and run QA). Don’t automate too early. Document your team’s internal DNA, the judgment calls and strategies behind your work, so agents behave the way you intend. Competitor gap analysis is a strong first use case. Agents can crawl competitor ads, product detail pages, and keywords to surface opportunities. For CRO, combining historical test data with Microsoft Clarity session recordings shows where visitors drop off and generates new experiments. AI looks backward at existing data. Taste-making, the ability to anticipate trends and set a brand’s direction, becomes the most valuable marketing skill. Human oversight stays essential. AI prepares the data, and the strategist makes the final call. Measure success beyond time saved. Track output quality, employee retention, and whether the work is 10x better. CONNECT WITH EDWIN Website: https://jetfuel.agency/ LinkedIn:   / choiedwin   Related resources from BellaVix: https://www.bellavix.com/how-to-condu... https://www.bellavix.com/case-study/m... Selling on Giants is a podcast about the people, strategies, and decisions shaping eCommerce across Amazon, Walmart, DTC, and the broader digital marketplace. #ecommerce #AIagents #AIautomation