Don't You Forget About Me: Understanding the Role of Gen X in Healthcare

About the webinar: Strategic conversations about the future of healthcare focus on the immediate impacts of Baby Boomers and the future desires of Millennials. Something important is missing: 65 million people living in this country were born between 1965 and 1980. Often underestimated and ignored, Generation X represents a significant force in healthcare. Gen X is currently assuming leadership roles, aging into healthcare as patients, coordinating care for their parents, and helping their own children navigate care. Learn more about what makes Gen X tick, how to engage them as employees, and how to best target them for marketing and communication efforts. For those of you who might have forgotten about Gen X (we’re looking at you Boomers) or never knew we even existed as a generation (this might be you Millennials and Gen Z), don’t worry. We’ll bring you up to speed with a fun and fast-paced learning session that explores: 1. What makes Gen X tick 2. How they differ from other generations 3. How to engage them as leaders and employees 4. How to best target them for your marketing and communication efforts About us: LeadSquared is a SaaS solution provider, helping 2000+ enterprises across 19 countries to drive sales efficiency at scale. LeadSquared has been recognized by Deloitte, Frost & Sullivan, TrustRadius, and NASSCOM, among others. The company is headquartered in Bengaluru with a local presence in Mumbai, Delhi, Hyderabad, Dubai, Johannesburg & New Jersey. #LeadSquaredWebinars #HigherEducation Visit us on: https://bit.ly/LeadSquaredWebinars