How Apple Went From a $1 Billion Loss to the iPhone 18 Pro max

In the late 1990s, Apple was struggling with billion-dollar losses. Then came Steve Jobs, the iPod, the iPhone, Tim Cook, and a completely different strategy. From the original iPhone in 2007 to the iPhone 18 Pro in 2026, this is the story of how Apple transformed itself from a struggling computer company into one of the world’s most powerful technology businesses. We look at the risks, failures, leadership changes, product launches, custom chips, services, and ecosystem that helped shape Apple’s journey. From one phone… to an entire ecosystem. Welcome to Behind the Billions — stories about the companies, people, decisions, and strategies behind the world’s biggest businesses. 👍 Like the video if you enjoyed it 🔔 Subscribe to Behind the Billions for more business documentaries. #Apple #iPhone18Pro #SteveJobs #TimCook #Business #Technology #BehindTheBillions