This Is a Why I Do What I Do: The Farm Auction That Built My Mission

Wade Borth shares the personal story behind why he's spent his career helping families build liquidity at the time of death, and every day before it. In 1981, when Wade was 13, his father died suddenly. Months earlier, a banker had convinced his dad to drop his life insurance policy because it felt too expensive. With no death benefit in place, the family had to hold a farm auction that September, selling off tractors, a combine, and equipment just to pay off the bank. Wade's mother went to work as a school cook to support her two sons at home, with no time to grieve. A family friend recently sent Wade the original 1981 auction sale bill, and this episode walks through what that day taught him about liquidity, planning, and what it really means to protect a family's legacy. In this episode, Wade covers: What actually happened to his family in 1981, and why The difference between a financial plan and a real system for liquidity Why he defines his job as providing liquidity at the time of death, and every day before it The one question every business owner and parent should be able to answer: do I have enough death benefit? Debt replacement versus income replacement, and why they're not the same thing If this episode brought you value, subscribe, like, and share it with someone who needs to hear it. Chapter Timestamps 00:00 The question everyone asks: what do you do? 01:00 The night his mother said his dad wasn't feeling well 02:00 Defining the mission: liquidity at the time of death 04:00 September 25, 1981: the day of the farm auction 06:00 Mom goes to work as a school cook 07:00 A friend named Craig sends the original sale bill 09:00 What a death benefit could have meant for the family 11:00 Everyone dies: the real question is what you do about it 13:00 Debt replacement versus income replacement 14:00 His mother's toughness and the grief she never had time for 15:00 Closing thoughts and a request to share the story Links Sage Wealth Strategy: https://www.sagewealthstrategy.com/ Contact Wade: wade@sagewealthstrategy.com