W. Chan Kim on BLUE OCEAN SHIFT

W. Chan Kim, co-author (with Renee Mauborgne) of BLUE OCEAN SHIFT, explains how businesses can seize new growth by making a blue ocean shift (Sirius XM/Knowledge@Wharton, 29 September 2017). BLUE OCEAN SHIFT is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Order your copy now: https://www.amazon.com/Blue-Ocean-Shi... Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. Visit http://www.blueoceanstrategy.com to learn more. Follow us on social media: Twitter:   / blueoceanstrtgy   Facebook:   / blueoceanstr.  . LinkedIn:   / blue.  .