How Kingfisher Became ICONIC | Building an Alcohol Brand in 2025 | Startup Business Podcast | TFD

How Kingfisher Became ICONIC | Building an Alcohol Brand in 2025 | Startup Business Podcast | TFD The Hidden Business of Alcohol – What You Don’t Know! In today’s episode of The Founder’s Dream podcast, we sit down with Gurupreet Singh, co-founder of World of Brands (WOB). Gurupreet takes us behind the scenes of his journey in the alcohol industry in India, sharing his experiences at UB Group—India’s biggest alcohol company—and how that led him to build his own brand, including his latest venture World of Brands. Want to feature your brand on our podcast? https://calendly.com/my-haul-store/le... 📞 8904989995 Gurupreet talks about the affects of alcohol socially, explaining how his friendships grew stronger over drinks. He also dives deep into his time with UB Group sales, where he learned the value of getting into sales and understanding customer journeys. One memorable moment was when he helped solve a problem with an outlet showing zero sales, after learning the backstory of a dissatisfied customer from years ago. These are the kinds of lessons they don’t teach you in MBA schools! Real life marketing case studies. He also shares his insights on the Kingfisher marketing strategy, from iconic campaigns like the Kingfisher calendar to their bold idea of creating a product everyone wanted but never sold. Gurupreet also gives us a candid look at some of their biggest successes and failures, like the Jaguar 8% beer flop, and the strategies that worked, such as introducing sports TV channels in pubs and even wanting to serve beer in theaters during cricket matches. We also talk about the regional differences in alcohol consumption across India—how Punjab once led in whisky consumption, but now Kerala is at the top for alcohol consumption per capita. Gurupreet explains why spirits are more popular than beer in India, and how he spotted a gap in the market for a strong beer-like product with Disco Panda—a wine-based drink that pushes the limits of what’s allowed under current beer laws in India. Key Takeaways: UB Group case study and the alcohol business. Why sales and understanding the customer experience are essential. Insights into the Kingfisher marketing strategy, and the lessons from their Jaguar 8% beer failure. The growing market for alcohol brands in Goa and the rise of alcohol startups. Bira case study and how it became a force in the market, and the future of alcohol delivery services. If you're interested in learning about the alcohol industry in India, or how to launch your own liquor business, Gurupreet’s story is filled with lessons and advice you don’t want to miss. ----------------------------------- Follow Gurpreet Singh: LinkedIn:   / gurpreet-singh-wob   Instagram:   / madserd   Website: https://www.wobstory.com ----------------------------------- Follow Abhishek Vyas : LinkedIn:   / abhishek-vyas-myhaulstore   Instagram:   / abhishekvyas2020   Website: https://abhishekvyas.org/ https://bit.ly/myhaulstore Check out my book: Aapki company ka ant hona tay hai Link: https://amzn.to/4eo4Lxm ------------------------------- 📌Refer to These Chapters To Navigate The Video According To Your Interest: 00:00 - Introduction 05:21 - Alc*hol in India: Market & Social Impact 10:13 - Job Interviews & Young Leadership Insights 15:26 - Low Sales? Understanding Customer Emotions Is Key 20:44 - Reviving Declining Beverage Brands 26:56 - Kingfisher’s Early Marketing & Sports Strategies 32:46 - The Failure & Lessons of Jaguar Be*r Launch 40:08 - Why Goa Is India’s Best Business Hub 45:03 - Why Global Alc*hol Brands Are Betting on India 50:41 - Can Local Be*r Brands Compete with Giants? 57:46 - Why India Drinks More Spirits Than Be*r 1:04:57 - Innovation in Beer & Wine Production 1:09:53 - Bira’s Smart Marketing & Rise to Fame 1:16:07 - Should the Government Regulate or Educate? 1:20:31 - The Legacy & Business of Old Monk 1:27:56 - Where Big Investors Are Putting Their Money Now 1:32:27 - Alcohol Stocks & IPOs: The Next Big Opportunity 1:39:20 - Cracking the Indian Gin Market Strategy 1:44:07 - How Clear Strategy Attracts Big Investors #tfd #businesspodcast #podcast #thefoundersdream #alcoholindutry #biracasestudy #kingfishercasestudy