Leader Lunch Break: Media, Messaging & the Modern Voter

Allison Girvin Senior Media Executive, Hennes Communications From political advertising and social media to local news and digital platforms, media plays a powerful role in how voters perceive candidates, understand the issues, and engage with campaigns. Hear insights and reflections on the media landscape surrounding the recent election cycle, including the changing ways campaigns reach voters, the influence of local and social media, and how this exposure shapes perspectives and participation. Recorded from a live Zoom session.