How Shopmonkey Nailed Sales-Led Embedded Fintech GTM | Vertex SF Fall 2026

Ask auto shops if they want new accounting software and they'll say they already have QuickBooks. Ask them about their problems and you get a different answer. Shopmonkey and Layer on launching embedded fintech through a sales team, setting realistic targets, and why you should never call it a beta. Speakers: Travis Brown, Shopmonkey Justin Meretab, Layer Recorded at Vertex SF Fall 2026, part of Vertex: The Vertical Software Conference. Invite-only. No vendors, no sales pitches. Just the people actually building vertical software. The conversation keeps going in the Vertex Slack: https://vertexconference.com/slack More from Vertex: https://vertexconference.com/