How CEOs Make Impossible Decisions (The 4 Rules)

CEOs don't make impossible decisions with better instincts — they use a better method. In this video: the 70% rule, one-way vs two-way doors, the one-page memo, and pre-committed reversal criteria. Four principles for deciding fast, correcting faster, and owning every outcome. CHAPTERS: 0:00 The 2 AM Decision 0:56 Why Top-Level Decisions Are So Hard 2:59 Principle 1: Decide at 70% 4:40 Principle 2: One-Way vs Two-Way Doors 6:27 Principle 3: The One-Page Memo 7:59 Principle 4: Pre-Commit to What Would Change Your Mind 9:31 Your Playbook for This Week 10:51 Decide Fast. Correct Faster. Subscribe to Thinking Like CEO — every video breaks down how the top seat really thinks. New videos daily. #ceo #leadership #decisionmaking #executive #strategy