Revenue consulting: Ex-McKinsey shows how to create a growth strategy (real life & case interview!)

Revenue consulting in order to help a consulting client develop a growth strategy is a lesser-known key consulting skill. In contrast to what is widely believed, McKinsey, BCG and Bain do not just focus on cutting cost in order to increase company profit. Clients also want to know how they can increase their revenue in order to boost profit. Knowing how to create a growth strategy is important for both developing a long-term vision on how to grow company revenue in “real consulting life”. Revenue consulting also is a key skill to be able to dissect revenue growth strategies for your consulting case interview with McKinsey, BCG or Bain. Revenue can be decomposed into volume times price. In this video, I take you through a framework on how consulting companies such as McKinsey, BCG or Bain systematically develop a revenue growth strategy for their clients. We will cover how to analyze market attractiveness with market size, market growth and market conditions as well as client capabilities with product portfolio, client profitability and customer access analyses. In the end, we derive the result for this revenue consulting case. The strategies I teach in this video can be applied to revenue and growth strategy consulting both for a real company case as well as in a consulting case interview. 📌 TABLE OF CONTENTS 00:00 - Why you need revenue consulting 01:15 - Revenue consulting: Growth strategy case 02:31 - 1. Market attractiveness 03:23 - 1.a Market size 05:02 - 1.b Market growth 06:26 - 1.c Market conditions 08:30 - 2. Client capabilities 08:34 - 2.a Product portfolio 09:15 - 2.b Client profitability 10:40 - 2.c Customer access 11:38 - Results & conclusions #McKinsey #BCG #Bain #Consulting #ManagementConsulting #ConsultingCareers Activate closed captions by clicking on "CC" in the YouTube window for the best viewing experience. 🎓 FOR FURTHER TOP-QUALITY CONSULTING INSIDER & CAREERS ADVICE: Join the YOUinConsulting Consulting School ⭐ MODULE 1: Become a consultant? Wish or reality: Test your dreams and understand what consulting really is about https://become-a-consultant.youincons... 💪🏽 MODULE 2: Become the irresistible candidate: Build your “perfect” CV & get on the fast track into McKinsey, BCG or Bain https://your-perfect-cv.youinconsulti... 🏆 MODULE 3 (under development) - Get in smoothly: Hack the consulting recruiting process & excel in your business case interviews 📈 FREE CONSULTING ONLINE TEST PREP RESOURCES & FREE YOUINCONSULTING APTITUDE TEST FOR DOWNLOAD Get access to these free resources immediately after signing up to the YOUinConsulting newsletter: https://www.youinconsulting.com/newsl... 💡 YOUR FEEDBACK, WISHES AND IDEAS Drop your comments on this video and wishes and ideas for the next ones below – I get back to every comment 💪🏼❤️ 🛎️ YOUINCONSULTING CHANNEL Subscribe now and hit the bell icon to not not miss out on any of the high-quality content I am preparing for you 🙂: https://www.youtube.com/YOUinConsulti... 🤝🏼 CONNECT WITH ME ON LINKEDIN   / joergleib   📢 FOLLOW YOUINCONSULTING ON INSTAGRAM   / youinconsulting   ⭐ ABOUT YOUINCONSULTING Top-quality insider knowledge to boost your business and consulting career – wherever you stand right now. The YOUinConsulting mission is to help you on your personal journey to become a (better) consultant and/or benefit from key consulting skills for your business career. Find honest, differentiated and surprising insights into your business and consulting life, in an entertaining manner – enjoy the twist! ❤️ ABOUT DR “JACK” JÖRG LEIB Consulting is my passion. Prior to serving as an independent management consultant, for five years I worked as a project manager for the world's leading management consulting firm, McKinsey & Company. I entered McKinsey with a PhD from Imperial College London. YOUinConsulting builds on knowledge acquired by myself and others working at various consulting firms and presents my independent and personal views of the consulting industry. 🔮 FURTHER INFORMATION ON MY BACKGROUND AND THE YOUINCONSULTING MISSION https://www.youinconsulting.com/about...