Ep 2: Why AI won’t replace insights leaders, it will elevate them | Gabriela Barrios | THE DEEP DIVE

Gabriela Barrios, Global Leader, Consumer Insights, Boston Consulting Group (BCG) The big idea AI is not changing the fundamental purpose of insights. The goal remains understanding consumers and helping businesses make better decisions. What AI is changing is the speed, scale, accessibility, and flow of insights across organizations. The next generation of insights leaders will be those who use AI to democratize intelligence, break down silos, and embed consumer understanding directly into business decisions.