Being a PM at Microsoft: Know your customer

It can be easy to lose track of the customer and their problems when your day to day centers on defining and delivering a solution… but unless you deeply know the customers you can’t actually deliver the solutions they need. If you build and maintain the “customer muscle” to pull yourself and your team back from a technology-centric mindset, you’ll eventually be the reason the product succeeds. Chapters 00:00 – Welcome to the video 00:23 - Series introduction 01:06 - Topic introduction 02:07 - Tip 1: You are not the customer 04:09 - Tip 2 - Learn how to learn from your current and potential customers 06:50 - Tip 3 - You should be the source of truth for your customers’ needs 08:00 - Here's the deal 08:42 - Wrapping up For related content please visit https://ssbipolar.com/ Intro/outro music is “Hellfire” by Alexander Nakarada via Pixabay. https://pixabay.com/users/nakaradaale... #ProductManagement #ProgramManagement #Career #Mentorship #MicrosoftLife #CareerAdvice #Tech