How One FloorIt Partner Turned $7.6K in Ads Into $58,800 (Behind The Scene Numbers)

Real numbers from one of our FloorIt partners in West Atlanta, from day one of their ads to the jobs they've closed. They started with us on August 1. Through October 23: $7,673 in ad spend 186 website leads at about $41 per lead 91 estimates booked (49% of leads) and 87 held $182,700 in offers sent 28 jobs closed, a 32% close rate $58,800 in closed work at about a $2,100 average job Roughly $274 in ad cost per closed job Their very first estimate was booked the day after the ads went live, and they closed it for a $1,500 screen and recoat. And this is Meta ads only: no referrals or word of mouth in these numbers. In this video I walk through the whole system: the ads that are working best and why, the landing page that qualifies homeowners before they ever book, how leads become booked estimates, and how to read the numbers so you know whether you're priced right. Chapters 0:00 Intro 0:20 The partner: West Atlanta, started August 1 0:57 Website leads vs. lead forms (and why $41 leads are worth it) 1:55 The #1 performing ad, broken down 3:50 The #2 ad 4:51 The landing page that qualifies homeowners 6:21 What happens once they become a lead 7:08 Inside their lead and estimate hub 7:54 First estimate booked the next day 8:49 The real numbers: spend, leads, estimates 10:35 Offers, closes and a 32% close rate 11:10 Why a 30 to 40% close rate means you're priced right 11:55 Cost per job and profit per job 13:38 Wrap-up Want to see what this could look like in your area? Learn more and book a call at joinfloorit.com #FloorIt #HardwoodFloors #FloorRecoat #HomeServiceBusiness #FacebookAds About FloorIt: FloorIt helps people start and grow a hardwood floor recoat business, a buff and recoat service with no sanding and no dust. We train you on delivery, pricing and sales, supply the two-part water-based finish, and run the marketing with you. Apply: https://joinfloorit.com #FloorIt #HardwoodFloors #FloorRefinishing #BuffAndRecoat #FlooringBusiness