Outrank Your Competitors Using THEIR OWN Keywords

👉 Find the keywords your customers actually search for with Semrush keyword research tools. Try it free for 7 days: https://social.semrush.com/4jvDgrd In 17 minutes, learn two methods for finding every keyword that drives results for your competitors — one free manual approach that works on any site, and one tool-assisted approach using the Semrush Keyword Gap tool that pulls those keywords with metrics in minutes. What’s covered: • The manual method: how to pull keyword ideas from a competitor's homepage, blog, product pages, meta titles, and image alt text • What a free SEOquake extension tells you about on-page SEO at a glance • Why you shouldn't just ask ChatGPT for a competitor's keywords • The tool-assisted method: a keyword gap analysis • How to filter the keyword list down to the terms that are realistic and valuable for your business • How to see every keyword your competitor appears in AI Overviews for Assets and links mentioned: 📎 Try Semrush for free today: https://social.semrush.com/4ejvmO2 📎 Read more about finding competitor keywords: https://social.semrush.com/4ie0ik9 📎 Watch this next to find keyword ideas from Reddit: https://social.semrush.com/47tDvvK 🕒 Chapters: 0:00 The value of competitor keywords 0:24 The two methods we'll use 0:48 Method 1 (manual): Start with the competitor's homepage 2:29 Reading their site navigation and category hierarchy 3:00 Mining individual category pages 4:05 Using FAQs as a keyword source 5:08 Product pages: titles, benefits, and search modifiers 6:00 What customer reviews reveal 7:02 Blog pages for informational keyword ideas 7:44 Can you just ask ChatGPT for a competitor's keywords? 9:19 Method 2 (tool-assisted): Setting up a keyword gap analysis 9:49 Reading the Missing keywords report 10:03 Filtering by volume and keyword difficulty 11:16 Adding an intent filter 12:11 Think business relevance first 13:08 The "path to conversion" filter 13:55 Building a prioritized list in the Keyword Strategy Builder 15:12 See where competitors show up in AI Overviews 16:16 How to see how they're being cited 17:14 Wrap-up and next steps ▶️ Subscribe for more from Semrush ➖ https://social.semrush.com/3RtdGXK ⚡ Start your FREE TRIAL of Semrush ➖ https://social.semrush.com/3RWb7xr 🌱 Grow your career with Semrush Academy ➖ https://social.semrush.com/43tyReQ 📚 Get top marketing insights from our blog ➖ https://social.semrush.com/4uKMtyJ #SEO #Semrush #Keywords