The What, The Why & The Because, WTH I am building?!

[k]onstructing Kaari Kanteen ep 1. I’ve been talking about this idea for a while, but I realised I’ve never really sat down and explained what I’m actually building, why I’m building it, or how I even got here. So this is that video. The idea behind Kaari Kanteen, the weird little journey that led me to it, what “a lifestyle product brand exploring India’s creative expression” actually means, and all the messy thoughts in between. It’s not really a brand launch video. It’s more like me finally putting the pieces on the table and saying: okay, this is what I’m trying to make. And honestly, this feels like just the beginning. 🫶