Sheri Fitts: Personal Branding a Focus at 2026 SWAY | LIVE

SWAY | LIVE, the retirement industry’s most unique annual conference—and the only one focused on helping retirement industry professionals build their personal brand—is coming to Boulder, Colorado Aug. 2-4. Event founder and organizer Sheri Fitts, the speaker, creator and catalyst at Sheri Fitts & Co., returns to the 401(k) Specialist Pod(k)ast to tell us what makes the event so unique, and explain the value behind maintaining a strong personal brand. She also talks about the importance of developing storytelling skills, and why it’s such a key skill to have in the retirement industry. Professionals interested in attending SWAY | LIVE can register here (https://swaylive.sherifitts.com/SWAYL...) . The event’s registration deadline is Friday, July 24. SEE ALSO: • Sheri Fitts’ SWAY | LIVE Brings Personal Branding to Boulder in Early August (https://401kspecialistmag.com/sheri-f...)